Many companies are launched every year, but not all of them come through. They face many obstacles, including competing with long-standing corporations. To be more efficient than old businesses, lean startups should make the most of their limited budget to reach clients and increase revenue. CB Insights has published a compilation of startup failure post-mortems by founders and investors. According to Everpix, some companies shut down because “...they began marketing too late”. Growing a startup is a daunting task, that is why you need professional help that will free you of a heavy burden. A professional team will make your product win by providing marketing-wise solutions that will pay dividends in the future. In this article, we will explain how a digital marketing agency will make your company noticeable and successful.
How Do Startups Win from Using Digital Marketing Agency Services?
Powerful digital presence plays a key role in growing your startup. Potential customers will find you on Google, and if you have an optimized website with valuable content, you will attract more traffic and get more opportunities to convert potential customers. This process can be quite a hassle, so cooperating with a professional team will help you overcome this overwhelming process. Professional specialists are ready to provide their expertise to build efficient strategies that align with your budget. By partnering with a digital advertising agency, you will get the following benefits:
- Boosted visibility
Getting your website noticed on Google helps you turn visitors into buyers. Besides, online visibility improves your brand reputation and helps you stand out from the competition.
- Reduced marketing budget
A team of professionals sticks only to the strategies that work specifically for your business. There is no one-size-fits-all marketing solution, therefore, you need tailored strategic approaches. Besides, all data and metrics are analyzed regularly to ensure all strategies maintain success in the long run.
- Increased online conversion rates
High conversion rates mean high sales volume. An experienced agency optimizes your website, builds brand trust, and conducts split testing (A/B testing) to turn your visitors into customers.
Types of Digital Marketing Agencies
There are various types of digital agencies that specialize in providing a range of services. Below, we will cover the main types.
- Advertising agencies
The main focus of these agencies is online advertising published on various digital platforms. These agencies use innovative methods and creative ways of advertising to attract a large number of clients.
- Branding agencies
Brand awareness, media presence, and reputation are very important for attracting new customers and retaining your loyal audience. Your name and logo should enter the consumer’s vision, which this type of agency provides.
- Graphics and design agencies
These agencies bring the design of your ideas to life. They do the visualization: photos, animation, and sales texts. Designers develop the concept of the appearance of the product, and the company logo.
- Marketing research agencies
These agencies are relatively new on the market. They track online trends and evaluate digital performances.
The Main Functions of Digital Marketing Agencies
A professional marketing agency should offer a plethora of various services any startup can benefit from, namely:
Social media marketing (SMM)
The main purpose of SMM marketing is to attract, retain customers, and sell products/services on social media (Facebook, Instagram, and Twitter). Agencies will promote content, respond to infomercials, and run ads, which will boost traffic, increase engagement, and build audience loyalty to your business.
With the help of content marketing, agencies achieve the goals your business needs, they involve:
Target audience growth
Increased customer engagement
Improved brand awareness
Established a trusting relationship with customers
Usually, engaging content (blog posts, videos, and visual posts) is used as one of the main tools.
This marketing method involves promoting products or services via email newsletter. This method is highly effective as it has a high ROI, is easily integrated with other communication channels, contributes to SEO promotion, and increases traffic.
Website optimization focuses on getting your site to the top of the search engine rankings and ahead of your competitors. Due to boosted traffic, you will get increased revenue over time.
This type of marketing involves promoting your business online through affiliates. Agencies create affiliate strategies for startups. Often, two types of programs are used.
Reselling involves finding partners who buy goods in bulk and then sell them with a markup percent.
Referral programs mean cooperating with partners who will help you sell products by placing links to your website on various online platforms, advertising, and attracting traffic to your site.
Digital Marketing Process
A professional marketing agency for startups always digs deep into the industry and your business, understands your goals, identifies the main objectives, and comes up with a strategic plan to reach your growth potential. Any digital marketing process encompasses the following stages:
At this stage, specialists analyze your startup, learn more about your audience, marketing activities, and understand your growth goals.
Ways to build, engage, and convert your audience are identified. Then a road map is provided, and an effective strategy that drives your business forward and aligns with your budget is put up.
Marketing strategy performance is analyzed, marketing strategies are revisited, and certain improvements are made. During this phase, a digital marketing agency is focused on scaling your business.
Frequently asked questions
- What is digital marketing? How can it be used to grow your business?
Digital marketing encompasses various activities that are designed to drive targeted traffic through online channels. The methods used in digital marketing include content marketing, SEO, digital PR, PPC, and outreach strategies. A combination of these strategies can be utilized to enhance your online presence and drive more customers to your website.
- What digital marketing methods drive the most ROI?
SEO and various content marketing strategies provide long-lasting results.
- What to consider when choosing the right digital marketing agency for your startup?
Understand your goals and budget to find an agency that will meet your expectations at a reasonable price. If you want to make the most of your resources, choose the agency that has experience in working with startups because in this case, they know about all services and strategies you need. Always read testimonials to determine the agency’s credibility. Besides, pay special attention to transparency - a reputable agency provides all the necessary information on their website: their address, bio, and information about their successful cases.
- How much do digital marketing services cost?
The pricing depends on the scope of work that should be done. Therefore, it is calculated individually.
- Are there any disadvantages of hiring a digital marketing strategy?
Cooperation with a digital marketing agency will be fruitful in most cases. However, sometimes you may face some obstacles. For instance, due to a lack of specific knowledge in your niche and changed priorities, your partners may elaborate generic strategies that will hamper marketing plans and disappoint you with divided importance.
Digital marketing services are very important for businesses of all sizes, but professional assistance is simply vital for startups. A digital marketing agency will be solid support for your company’s rapid growth, so be sure to consider marketing expenses in your budget.