Users make snap judgments. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.
High-performance websites drive high traffic, improve customer engagement, and provide a premium user experience that increases conversions and reduces bounce rates. A slow site can not only damage your reputation but also lead to financial losses. By optimizing website speed, you will attract more leads and increase your sales. Amazon reported increased revenue of 1% for every 100 milliseconds improvement to their site speed. Therefore, this indicator should not be underestimated.
Yojji excels at speeding up websites, increasing website traffic, and converting lookers into bookers. Therefore, we want to unveil some tips on how to improve page load time and performance.
Page load speed is directly related to website success (conversion, visibility, usability).
A website conversion happens when someone completes a pre-determined and desired action on your website. These actions include filling out forms, signing up for newsletters, sharing content via social media, buying a product, downloading a file, registering for an event, etc. The percentage of people who perform desired actions determines the conversion rate.
Site speed affects the position of a site in the Google search results because Google takes user experience into account when ranking sites. In other words, if your website is too slow, it degrades the user experience, and the site is downgraded in ranking.
Website usability (loading speed and response to requests) impacts user experience and user loyalty. The better the usability of your website, the larger and more loyal your audience.
As you can see, speed really matters. How fast should your website load? The answer is no more than three seconds. The two-to-three second mark is the turning point where bounce rates skyrocket – in fact, 40% of consumers will wait no more than three seconds before abandoning a site. Before optimizing your website speed, you need to audit and determine what is slowing down your website. After the results of the analysis, you should set the main performance targets. It is necessary to analyze the speed of the site after making every change.
There are many tools for assessing speed, but we recommend using PageSpeed Insights. This service tests the performance of your site (mobile and desktop versions) and gives recommendations on how to improve it. Yojji website page performance is shown below.
So, judging by the metrics, the performance of the site is excellent, and some indicators exceed the parameters of the sites with the best results. For example, the largest contentful paint (LCP) metric represents the amount of time between the start of the page loading and the appearance of the main content. Usually, the sites with the best performance have an LCP of 2.5 s or less, and Yojji has 0.5 s.
Once you have found the weaknesses in the speed of your website, you start working on optimizing it. We have compiled a list of effective performance improvement techniques that we have used ourselves.
1. Minimize HTTP Requests
Group CSS files into one. Leverage different tools like Script Minifier or WillPeavy. We recommend that you read the guide for more detailed instructions.
Use more simplified designs.
Reduce the number of scripts and paste at the bottom of the page.
2. Choose a better hosting service
Choosing the most reliable host is paramount to your website, as it must respond to all requests as fast as possible. Pick a hosting service according to your needs and requirements.
The most popular type of hosting is shared hosting. It means that you rent disk space on a configured server. The main advantages are low site maintenance costs, convenient hosting setup, and many services offered by hosting providers. However, on shared hosting, you share RAM and disk space with other sites, so the speed of this hosting is not very high.
A Virtual Private Server (VPS) offers the affordability of shared hosting but with the performance, reliability, and flexibility of a dedicated server. This type of hosting will be an excellent option for sites with average traffic.
A dedicated server means that you rent a separate physical server. Thus, you have full access to hardware and software, you can independently install the necessary operating systems, change the configuration, and perform any technical work. This option is the most expensive yet most effective. Also, you can use a serverless architecture that offers unmatched scalability at a fraction of the cost.
3. Optimize images
Eye-catching, high-resolution images are extremely important for your website, especially if you run an e-commerce business. In fact, some studies show that online content with images gets 94 percent more views than pages without. So, images do matter as they drive more engagement and revenue. However, rendering high-quality graphics takes time. What is the possible solution?
You can reduce the file size without compromising its resolution. Compress images using handy tools, e.g. ImageOptim or JPEGmini. Another option is to use responsive image techniques. HTML attributes srcset, sizes, and media allow different scaled images to be delivered based on the size and resolution of the accessing device. Read more about properly size images in the guide provided by Google.
4. Reduce the number of plugins
5. Use website caching
Browser caching offers undeniable advantages, such as reducing bandwidth cost, latency, and server load. However, some speed issues may occur. To solve this problem, you can leverage a caching plugin that will generate static HTML files.
So, website speed is one of the key factors when it comes to website performance, conversion, and users’ satisfaction, especially if your website is the main way to reach your customers. We know that website optimization can be overwhelming, so provided website speed optimization techniques will certainly improve your website performance and set it apart from competitors. However, remember that you won’t implement all changes at once. Evaluate your web pages, analyze what pages cause bottlenecks, optimize them, and then compare the performance before and after your changes.
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We’re very happy with the way that Yojji works, which is why we’ve spent so much money and engaged them for such a long time. We treat them as employees in regard to responsibilities and expectations, and they haven’t disappointed us.
Yojji was an instrumental part of the client’s team, working closely with them to achieve the product’s success. The team was very collaborative and timely, and their performance was amazing. Additionally, their resources were experienced, professional, and enjoyable to work with.
We used Agile project management methodology and were in contact with the team and project manager daily.
They are really nice people with excellent technical backgrounds.
Yojii is impressive both in quality of development work as well as their commitment. Strong focus on delivery, highly technical personnel, flexible approach that allows for rapid development. Strong processes that allow for solid controls.
They all had a super positive outlook and were dedicated to getting the work completed to a high standard.
As a company, we find Yojji to be excellent development partners - we cannot recommend them more highly and will be very happy to continue working with them in the future.
Yojji has delivered an accessible product with thorough consideration for the client's requirements. Users have commented on the platform's user-friendliness and speed. Moreover, the team is easy to communicate with and provides frequent updates. Their development and design skills are impressive.