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Back to all articles
01 April 2021
9 min to read

B2B SaaS: How Software Business Can Turn Into an Efficient Way of Income

Vladyslav Havrylevskyj
Head of digital marketing

Software-as-a-service is unmistakably on the rise with the number of SaaS applications in organizations. Many organizations now focus on other companies' tech solutions, called B2B SaaS.

The rise of the software-as-a-service business model is undeniable. Analysts assure that more than 80 percent of apps used by enterprises will depend on SaaS by the end of 2020.

Why is the market growing so fast? Are SaaS goods necessary for businesses to operate effectively? Can investing in these goods help grow the business? Today, you will learn what a B2B SaaS product is and what kind of activities you can perform.

What is SaaS

Software-as-a-service is a software distribution system for accessing data from any computer connected to the Internet and a web browser. A SaaS company typically hosts an online portal and provides businesses with on-demand access to its features, technical support, and other resources.

Corporate customers do not need to download or install the program on their operating equipment when using the application. Instead, they can continue to access the copied version of the program on their laptop, tablet, and anywhere there is an internet connection.

The source code for all apps is the same and is adapted to all consumers as new enhancements or features become available. For data collection, customer records can be processed locally in the cloud or across all approaches, depending on the service contract type.

What is B2B SaaS

B2B SaaS stands for business-to-business software-as-a-service. It includes applications from cloud companies for the tasks such as payroll, office productivity, customer service, and other workflows. Enterprises subscribe and pay for B2B SaaS solutions regularly, either monthly or annually.

The main objective is to reduce the expenditure on human resources. Because of this benefit, many companies are using SaaS to refine their pricing, promotions, and customer support to improve store profitability and generate more revenue.

SaaS model can belong to both B2C and B2B categories. B2C usually concentrates on its customer interests, while B2B focuses on organizations and company management.

B2B SaaS versus B2C Saas: where is the difference?

Saas Where Is The Difference

As you know, B2B SaaS companies provide technical services and products to other companies. Meanwhile, B2C companies give options to individual customers. Both B2B and B2C focus on customer acquisition costs, churn rate, and lifetime metrics. Yet, their marketing approach is somewhere distinct:

  • B2B customers have expertise and familiarity with a particular subject. Therefore, you can use industry jargon when dealing with B2B customers as a SaaS marketer. You can even use industry jargon. LinkedIn, Google+, Twitter, and AngelList are the most popular social platforms used by B2B marketers.

  • B2C consumers, on the other hand, need clear words to understand the product. More entertaining sites like Facebook, Instagram, Pinterest, and Twitter are the most popular social media that B2C marketers use for their brands.

Main benefits of SaaS products

  • Easy access

The keypoint of SaaS applications is that their use requires little effort. Everything you need is just a stable internet connection.

  • Convenient payment methods

Customers using SaaS commodities will subscribe on a monthly/annual or regular basis instead of paying a one-time fee. This method would help business customers manage their operations with consistent budgeting by moving to planned operating expenses.

  • Effective cost rated

There is no need to install or download a copy of the program as you can access the SaaS product through a web browser, saving troubleshooting, maintenance, and hardware purchase costs.

  • Auto-updating functions

Another advantage of SaaS products is that all fixes and updates can be made automatically and centrally by software vendors. This update would not affect the activities of the company's customers.

Moreover, self-updating and route maintenance allow minimizing the time and human capital of internal IT users. It is especially beneficial for users who want to reduce human resources.

The most successful B2B SaaS companies

The Most Successful B2B SaaS Companies

Now that we understand what Software-as-a-service is and what B2B organizations represent, here's a list of the most thriving B2B SaaS companies based on customer reviews, online sources, and social networks.


Google Inc., which holds up to 137 items focusing on the survey, cloud content collaboration, document creation, digital analysis, video conferencing, and more, is beyond question the most famous enterprise. You can use these sites free of charge for users with Google accounts. However, several companies upgrade their accounts and pay a premium, including 24-hour customer service or unrestricted cloud storage, for extra functionality.


This giant focuses on marketing automation, CRM, sales management, help desk, which vendors and has a suite of tools like HubSpot, HubSpot CRM, HubSpot Sales, HubSpot Service Hub, and HubSpot Academy. Clients who need to track leadership, customer relationships, and sales opportunities can use inbound marketing and sales software in the cloud.


Shopify is an e-commerce company that provides e-commerce stores with pricing, hosting, shopping carts, shopping areas, and other essential features. More than 50 popular tech products (some of the most used are Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Photoshop Lightroom) are available on a subscription basis.


Slack is a networking and coordination hub suitable for several tasks and operations. It has become a multi-billion dollar company in just four years and is one of the fastest-growing SaaS brands on the market.

Users can send direct messages, create chat groups, and use topic-based networks, making Slack a popular choice among small businesses and freelancers. Excellent for everything from project management to after-work cocktails.


Shopify is an e-commerce company commonly used by e-commerce and commercial POS to provide e-commerce merchants with sales, hosting, shopping, shopping cart, and other essential features. You need to pay a monthly membership and a processing fee to use Shopify.


Mailchimp, founded in the early 2000s, is the leading marketing network for small companies. It offers e-mail Marketing, Transactional Email, Marketing Automation, and other marketing instruments with traditional products such as Mandrill and TinyLetter. The network is a versatile marketing tool for consumers to set up e-mails sending automatically.


Phyron, which targets the e-commerce, automotive, and real estate markets, uses a video engine to produce captivating product images in real-time from actual web content, ensuring that the videos are authentic and appropriate. Videos that would have taken months to create now take just a few minutes, as preparation, production, and editing are unnecessary.


Research has shown that up to 40% of an employee's workday gets spent searching internal archives. With Relefant, you'll never forget where they are because it groups and organizes the files you need to do your job in a way that the brain can easily search and absorb - all in one easy-to-use interface. It's available on both desktop and mobile devices, so employees can easily and securely view information while they're at work or working remotely.


Notion is a shared workspace that centralizes all task lists, documents, and wikis. Designed for small to medium-sized teams, Notion combines with platforms like Google Drive, WordPress, Trello, and Basecamp to organize all your essential data on a single page.

In short, if you have a folder and file anarchy, Notion is a great solution. It's also refreshingly easy to use, making it a perfect alternative for managing a range of collaboration, texting, and file-sharing resources.


FunnelFox works in-server to automate the management and enable better organization. It notifies sales reps of critical moments to engage with customers or opportunities and alerts CRMs with position shifts and other information needed in sales trades. This people intelligence program allows sales teams to focus on what they do best.


Hotel aggregators such as Trivago and Hotels.com provide hotels and bed and breakfasts with much-needed market visibility. Unfortunately, they also increase the likelihood of double booking. That is why Syncbnb is such a good platform for hotels that want to stop making multiple bookings for the same rooms on different aggregators. This calendar sync application combines artificial intelligence and user feedback to match up to 200+ booking services on a single, simple platform.


If you make outbound sales calls, you could benefit from integrating Scoop into your workflow. It is eminent software that uses machine learning to evaluate if the sales calls are effective. Scoop provides AI-powered perspectives that inform teams about the secret conversations within successful sales calls, where CRMs often fail to capture the leading elements of a won or lost order.

Summing up

Using a B2B SaaS product is beneficial for several reasons, including ease of use, low cost, flexible payment plans, and automatic vendor updates. Since the market for more sophisticated and advanced applications is growing in several markets, so does the Business to Business Software as a Service (SaaS) sector.

If you or your company are looking for the best B2B SaaS option, let the experts do it for you in the best way. Ask the Yojji team about the perfect method to attract more companies as consumers. Our experts will assist you in introducing the right B2B SaaS approach.

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Meet up in person

NL, Amsterdam

Ildar Kulmuhametov
CEO, Co-Founder

USA, Austin

Yevhen Piotrovskyi
CTO, Co-Founder