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Let’s talk about your project

NL, Amsterdam

Ildar Kulmuhametov
CEO, Co-Founder

USA, Austin

Yevhen Piotrovskyi
CTO, Co-Founder
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The client considers Yojji a fully integrated part of their team. Their resources show a high level of skill, professionalism, and organization. They participate in daily meetings, are able to work independently, and can offer input on project scopes when asked.
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15 February 2021
8 min to read

Why It’s A Good Idea To Outsource Link Building

Vladyslav Havrylevskyj
Head of digital marketing

Are you the owner of a young company that has just entered the market? Do you have a business in a highly competitive niche? Are you looking to increase brand awareness and for ways to drive traffic to your website? If you answered “yes” to any of these questions, link building is the very thing for you.

Link Building is a process of acquiring high-quality hyperlinks from authoritative websites to your own one in order to promote it in search results. Link building is an important part of SEO strategy. It’s a proven marketing tactic for building brand awareness, which increases the likelihood that a website will rank high on the web.

Now that we have Google as a search giant, there are certain rules for ranking sites. It is necessary to take into account not only the content and internal optimization of the site, but also the external (off-page) one. Links to the site from other resources became external optimization.

Content quality is the retention of traffic on the site. Links are the direction of the potential audience to the site, increase in visibility in search, and improvement of site parameters. In order to get the desired effect from placing links, you need to pay attention to the choice of link building methods and select the right donors for placement.

Reliability Is The Key To The Top

Reliability Is The Key To The Top

From the very beginning of its existence, the web has been used for advertising. It quickly became clear that search engines are bad at dealing with text spam and various tricks used to cheat information retrieval and ranking algorithms. To assess the quality of the site and counteract text spam, search engines began to use the link structure of the Internet. The logic is simple: if your site is linked to, it means that the site is reliable and can be trusted.

As you can see, link building is a major component of a successful SEO campaign. Link building occupies an entire industry, new link building schemes, new services for buying and selling links are constantly emerging. Today you can't just buy thousands of links cheaply without paying attention to the quality of the sources. You need to choose only those sites that will give you relevant traffic – that is, potential customers. To implement the link building strategy that search engines like is not an easy task, but it can be done if you stick to proven methods.

But what if you can’t deal with links yourself, since you also need to develop a project, run a business? Or if you're engaged in client-side SEO and you cannot build links to 15-30 projects simultaneously, and giving it to automatic link aggregators is too dangerous, because the quality of their work often harms the project?

That's right, you can outsource link building.

7 Reasons To Outsource Link Building

If you want to get a competent link building strategy that will bring results, cooperate with trusted contractors. By outsourcing link building, you can...

Wait for the result without much effort

An effective link building strategy requires a lot of skills and experience that are difficult to develop in an in-house marketing team. You’ll need experts in SEO, content creation, project management, and much more to make it work.

When you outsource link building, you can simply expect the result without much effort on your part. You won’t have to simultaneously monitor hundreds of sites, communicate with the administration, build contacts with bloggers, and do other boring tasks. Good link building contractors have their own simplified way of implementing their strategy.

Save money

Working with a contractor on an ongoing basis is more expensive than hiring a freelancer, but an outsourcing team can guarantee a personalized approach independent link builders usually work in the pipelined style.

In the long run, working with a contractor can save you money. You don't have to constantly look for new ways to build up backlinks, check the quality of freelance services, and regret the time and money spent if the work wasn’t done as you would like.

Be aware of the current digital market trends

SEO has a lot of changes that happen regularly and that are difficult to track if this is not your specialty. Even the most successful strategy can be ineffective if it doesn't meet Google's standards.

By outsourcing your link building work, you don't need to keep up with the latest digital market trends – good link building specialists always keep up with all the latest SEO changes. The best option for you would be to focus on growing your business and entrust your link building processes to a professional marketing team.

Get rid of the routine

Smart link builders have their own quality link placement strategies, techniques, and features. This comes with experience in the trial and error method. Experienced specialists do link building on a turnkey basis and help customers forget about routine tasks.

Get a ready-made link building strategy

Business owners who’re just planning to enter the markets are often at a loss. They don't know what methods are currently working and how to build a link strategy to create a natural profile.

When ordering links building packages, the customer receives only a conditional guarantee that there will be exactly as many backlinks as specified in the project description. Creating an in-house team requires hiring highly-qualified specialists, preparing a large workplace, using various marketing tools – it all takes time and money. By outsourcing link building to a team of experts, you don’t need to think about the above-mentioned things. For a certain charge, an outsourcing company will provide you with quality services, a personal strategy, and the work of highly-skilled professionals.

Have a guarantee of quality links

Working with a reliable link building contractor will ensure that your money isn't wasted. Webmasters who have experience with exchanges know how difficult it may be to work with freelancers. They may disappear, break deadlines, and give no guarantees.

Cooperation with a trustworthy team will allow you to relax and enjoy the process as much as possible. You can be sure that all links are checked by strict and demanding moderators, but the final decision is yours.

Find a reliable SEO partner

The experience of working with a link building contractor can be transferred to all your projects. You can do internal optimization, and give the external one to a proven outsourcing company.

When you cooperate with an outsourcing company, you can use their knowledge and experience to develop the skills of your in-house team. You’ll be up to date with all the new techniques and skills in SEO.

What's more, when you hire a team of professionals, they first understand your company's needs and tone of voice and then provide customized solutions to help you stand out on the market. Given that they see your business in line with current digital market trends, they can point out areas needed to be improved. It allows you to look at your business from a new angle and make changes as needed.

What Does Our Company Offer?

If you’re looking for a reliable contractor, you can get in touch with our team of experts. We prepare strategies, carefully collecting and processing the initial information. Detailed analysis allows us to draw up an optimal promotion plan for a website in any business niche. Each client may expect a personal approach and advice.

You can order link building from us on a turnkey basis with all related work. Our agency prepares content, compiles anchor lists based on the semantic core data, and analyzes donor sites.

We offer gradual link building and are committed to ongoing collaboration with clients. Additionally, you can order SEO promotion from us using other proven techniques.

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NL, Amsterdam

Ildar Kulmuhametov
CEO, Co-Founder

USA, Austin

Yevhen Piotrovskyi
CTO, Co-Founder