Nowadays there is no need to explain the importance of an SEO campaign for the success of a business whether it is a small startup or a big company. As Bill Gates once stated, “If your business is not on the internet, then your business will be out of business.” These wise words can't be closer to the truth. According to the recent statistic data, there are 4.57 billion active Internet users in the world. Without a doubt, all these people are used to looking for information on the web. But here's the thing, more than 75% of digital users never look on the second page on a Google search. It seems fair that if you want to get the clicks and traffic, you need to make it to the first page of SERPs no matter what. That's exactly the case when the right SEO is crucial. One of the best ways to run a fruitful digital marketing campaign is to outsource SEO services to an external SEO agency. In this article, we are going to be overviewing SEO outsourcing, its benefits and drawbacks, and what things have to be taken into account before outsourcing SEO services.

SEO Outsourcing In a Nutshell

SEO outsourcing is when an individual or a company outsources a number of SEO-related services such as on-page website optimization and off-page website optimization to 3rd party contractors. Companies often choose to outsource SEO services to help their businesses scale and grow, rank higher in search results, and provide their clients with more robust services.

Apart from a number of obvious benefits that you get by choosing to outsource SEO services, you receive one major advantage - the opportunity to switch the focus from SEO tasks to your key business tasks. There's no need to worry about a higher ranking position, good traffic, and ROI (return of investment) as these perks will definitely come with the right SEO strategy.

Outsourcing SEO Services vs Building an In-House Team

If you are in two minds whether you should outsource SEO services to a digital marketing agency or it is better to make your in-house marketing team do all the work, take a look at this comparison with the pros and cons of both options.

In-House Marketing Team

Outsourcing SEO Services to an Agency

Who Can You Outsource SEO Services To?

When you choose to outsource SEO services, there are a few different ways you can do that. Here they are:

#1 Finding and hiring SEO freelancers

Frankly, of all the paths this one seems to be the easiest as it lays on the surface. There are dozens of freelance platforms where SEO specialists offer their services at an affordable cost. Being a reliable option, independent SEO freelancers can help businesses with their content projects and link building strategies from time to time. However, this approach works better, if a client has minimal needs in their SEO campaign. Due to the fact that the digital marketing industry tends to change on a regular basis, you can't be sure that a freelancer you hire keeps up with all the latest trends and tactics. There's a chance that you won't get the desired result because SEO won't be up to date.

#2 Contracting a company that provides SEO services

Another way of making SEO work to your advantage is to outsource SEO to a company that provides such services. One of the greatest benefits of choosing to work with a company is that SEO is done by a team of professional digital marketers who know the industry in and out. There’s no need to learn SEO techniques all by yourself since a team you are hiring will do all the job for you.

#3 Delegating SEO tasks to a full-service agency

Last but not least, you can outsource SEO services to a full-cycle agency. There are tons of advantages of choosing this path but the most valuable one is that you rely on the expertise, skillset, and knowledge of a team of digital marketing experts who can do both SEO and non-SEO work for you. This means that you will get help from SEO specialists, SMM marketers, copywriters, web designers, etc. And the best thing is, these people will be dedicated to your business needs and goals. If you need a reliable SEO service vendor, feel free to contact Yojji. As a full-cycle web development company, we provide all kinds of services from custom web development and design to SEO and IT consulting.

The Bottom Line

You can find a bunch of success stories told by companies that have outsourced SEO services and have reached top rankings. As you know there is no smoke without fire. Sometimes, these stories seem to be too good to be true, but trust us, SEO works like a charm. The right strategies of search engine optimization have helped a big number of businesses to rank higher in search results, scale, and grow. Unless you are a company that can afford to find, hire, and train an in-house SEO team, it is always better to outsource SEO services to someone who does SEO on a daily basis, knows all the tricks, and can apply them in practice. Yojji can become your partner and help you with the SEO tasks while you are focused on your core business activities. If you want to find out how we can help you, don’t hesitate and reach out to our consultants.