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Back to all articles
14 March 2023
8 min to read

Roadmap Startup: Guide & Examples

Vladyslav Havrylevskyj
Head of digital marketing

In recent years, there has been a surge in the number of startups around the world. According to statistics, there are 1,183 billion-dollar startups in the world today. Thus, the entrepreneurial spirit is alive and well, and more people than ever before are leaping to start their businesses. However, starting a business is no easy feat. Countless challenges must be overcome to turn an idea into a successful, profitable venture. One key aspect of launching a startup is creating a roadmap that outlines the steps that need to be taken to achieve success.

In this article, we will explore the importance of a roadmap for startups, as well as the key components that should be included in such a plan. Whether you are a first-time entrepreneur or a seasoned business owner, this guide will provide valuable insights that can help you turn your startup dreams into reality.

What is a Startup Strategy Roadmap?

 What is a Startup Strategy Roadmap?

A startup strategy roadmap is a document that outlines the steps and milestones a startup needs to achieve its long-term goals. It is an effective plan that guides a startup through the early stages of its development, helping it navigate the challenges and uncertainties of starting a new business. A typical startup strategy roadmap usually includes various components, such as vision and mission, a detailed analysis of the target market, a scheme for developing the startup’s product or service, marketing and sales plans, a plan for managing the day-to-day operations, financial projections, and key performance indicators (KPIs) to track progress and measure success.

Why a Strategy Roadmap is Critical to Your Investors

A strategy roadmap is critical to your investors because it helps to communicate your vision, priorities, and progress toward your goals. Here are some reasons why a strategy roadmap is important to investors:

  • Demonstrates focus and alignment

A clear strategy roadmap shows that the company has a clear direction and is aligned around shared goals. This is important to investors who want to see that their investment is used to achieve specific objectives.

  • Provides transparency and accountability

A strategy roadmap provides a framework for tracking progress, setting milestones, and communicating updates to stakeholders. This helps you build trust and accountability with investors, who want to stay informed about the company’s performance.

  • Enables informed decision-making

A well-defined roadmap helps investors understand the company’s market opportunity, competitive landscape, and growth potential.

  • Identifies potential risks and challenges

It allows investors to assess the company’s ability to manage various risks and make informed decisions about their investment.

  • Provides a basis for future funding rounds

It provides a clear framework for how the company plans to use its resources and achieve its goals. This is important when seeking future funding rounds, as investors will want to see that the company has a clear plan for growth and profitability.

Yojji Experience

Roadmap Startup: Guide & Examples - Yojji Experience

Yojji has successful experience in launching startups, and our experts can create, visualize, and update a roadmap for your venture. You can check out successful projects here.

Creating a Startup Strategy Roadmap

An effective approach Yojji offers consists of the following steps:


At every step of your startup, you’ll encounter a distinct set of difficulties. Finding the ideal founding team, getting investment, and developing your initial prototype of the product are the early-stage obstacles. You can face scaling-related difficulties during the final stages. Creating customer support procedures, improving revenue-collecting techniques, and increasing production rates are a few examples. Keep it basic and narrowly focused by identifying only the top 5–6 issues at hand.


Adapt your goals to the difficulties you are now experiencing. Perhaps it’s about raising a certain sum of money in seed investment in response to your existing financial situation. Perhaps it’s about strengthening customer service to reduce complaints if you have significant levels of client issues. At this phase, you must be crystal clear about your goals and what success looks like.


Determine the capabilities you must develop or invest in to achieve your goals. Usually, various procedures, employees, and technologies or equipment make up your potential. Create your capacity map at this stage by identifying every business feature your new company will require to function both now and in the future. Choose which of these competencies needs to be built, upgraded, or invested in based on your main difficulties and goals. Finally, rank your investment priorities.


Choose the steps required to change your most crucial capabilities. Actions often center on three areas: people (employing talented individuals, training, and integrating culture); processes (fixing problematic processes, strengthening them, and establishing new ones); acquiring new equipment, implementing new technologies, or upgrading existing systems, and obtaining funding. To aid you with prioritizing in the following phase, it is beneficial to define rough costs and benefits at this time.


Organize your actions into manageable, reasonable initiatives. Don’t go overboard with the initiatives. Determine the least number of steps you can do to advance your startup. At this point, it’s crucial to give priority to actions that will have the biggest impact on your goals with the least amount of effort.

How to Visualize the Product Roadmap?

You can select one of the following formats to represent a set of actions that should be taken.


How to Visualize the Product Roadmap - Spreadsheet

One of the easiest tools for building a startup product roadmap is Google Sheets or Microsoft Excel.

Jira Roadmap

How to Visualize the Product Roadmap - Jira Roadmap

The ideal tool for internal road mapping is Jira. Jira allows teams to create a high-level view of their project plans and track progress toward specific goals. Jira’s roadmap feature allows teams to visualize their plans in a way that is easy to understand and communicate. It also helps teams prioritize work, align around shared goals, and identify potential roadblocks or delays. Besides, specialists may instantly connect an internal roadmap to all other project-related documents in Jira and incorporate it into the firm’s workflows.

How Often Should You Make Changes to the Startup Product Roadmap?

The frequency of changes to a startup product roadmap depends on various factors, such as the stage of the startup, the industry it operates in, the level of competition, and the market trends. In the early stages of a startup, the product roadmap may need to be updated more frequently as the company gathers feedback from early customers, learns more about the market, and adapts to changing conditions. As the startup matures and gains more traction, the product roadmap may become more stable, but it still needs to be reviewed and updated periodically to ensure it aligns with the company’s long-term goals and market realities.

Bottom Line

By creating a startup strategy roadmap, founders can establish a clear direction for their business, identify key milestones and priorities, and share their vision with investors, employees, and other stakeholders. It can also help them make more informed decisions, allocate resources effectively, and adapt to changes in the market. If you need professional assistance, Yojji specialists are at your disposal.

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Meet up in person

NL, Amsterdam

Ildar Kulmuhametov
CEO, Co-Founder

USA, Austin

Yevhen Piotrovskyi
CTO, Co-Founder