In a survey done by Invision, a customer’s first impressions are 94% design-related. Thus, the quality of design and the level of user experience provided significantly affect not only customer acquisition and engagement but also the churn rate. If you want to create a great product and increase your user base and revenue, be sure to pay special attention to the UI and UX aspects. If you do not have the resources to work on these aspects yourself, contact a reliable company that will provide UI/UX consulting services.

Yojji UX/UI department uses the most effective methods to analyze the logical and intuitive interaction between the user and the product, incorporates practical user experience (UX) strategies to build a perfect user interface (UI).

In this article, we will outline the benefits your company gets from leveraging UI/UX consulting services, describe the types of consulting services, and share the main highlights of the UI consulting and UX consulting process.

How Can Your Business Benefit from UI Consulting/User Experience Consulting?

A UX/UI consultant will make your product work smoothly and flawlessly by detecting the problems, eliminating them, and building and implementing new strategies. All these processes will expand and retain your audience, increase product sales, and bring your business to the next level. Here is a list of benefits that your business will gain from prosperous cooperation with a UX/UI consultant.

• The level of user engagement is increased

The better you know your target audience, the better you understand it and know how to boost user experience. A UX/UI expert conducts the necessary surveys and interviews to research the audience, audits the product, identifies its flaws, and finds room for improvement. Thus, the area of analysis is loading speed, performance, heatmap results, and user interactions. Leveraging research results can increase audience engagement, optimize user experience, and increase conversion rates.

• The data is structured

Unstructured filtering, fuzzy table management, data duplication, empty zones, and low-functionality fields slow down user interaction with the product and also negatively impact the user experience. UX consulting identifies key problems, prioritizes issues, and suggests specific improvements. Data structuring makes the product more efficient and the user experience more pleasant.

• Gradual and continuous product improvement is provided

To be on top, you always need to be on the wave of trends, and sometimes you need to anticipate them. Besides, the key to success is continuous product improvement, optimization of performance and speed, and modification according to user experience. In close and long-term collaboration with the professional UX/UI consultants from the Yojji team, you can consistently work on improving the product.

• Business efficiency is boosted

High-end specialists analyze the efficiency of the enterprise, which depends on many factors, such as lack of experience, non-optimized work processes, and negative user experience. After a thorough analysis, the best way to solve current problems is determined.

• Customer experience is increased

A product with an attractive design with excellent usability not only attracts customers but also keeps them engaged and loyal. Therefore, companies should invest in an attractive and functional UI/UX to render an immersive user experience. A 2017 Avendus report highlights the high correlation between positive consumer experience and revenue growth and the key factors influencing customer purchase decisions:

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Types of UX/UI Consulting Services

Professional UI/UX designers and business analysts carefully study the client’s business, its needs, and specifications. Depending on the requirements of the client company, our professional team provides different services.

• Strategy Elaboration

Specialists conduct several sessions of product analysis. Based on the results, they provide an implementation strategy of a viable solution that is tailored to the needs of the business and that solves all the necessary problems. Thereby, the company can accelerate the development of innovative solutions to stand out in the market.

• UX/UI Evaluation

A team of specialists conducts a comprehensive UX/UI assessment to determine the alignment of existing solutions with key metrics, identify any issues, and prioritize key indicators for improvement. The team presents stakeholders with a list of needed improvements and an implementation plan.

Behind the Scenes of UI Consulting/User Experience Consulting Process

The main goal of UI consulting/user experience consulting is to detect all the problems, solve them in a short time, and maximize the user experience. The process is as follows.

• Preliminary research

The main goal of UI consulting/user experience consulting is to detect all the problems, solve them in a short time, and maximize the user experience. The process is as follows.

• Brainstorming

The discussion of possible solutions takes place.

• Sketching, prototype creation, and launch

The team checks the effectiveness, efficiency of the project, and its compliance with usability standards, using heuristic assessment methods. Then the strategy is elaborated. Based on the strategy drawn up, wireframes are worked out, and interactive prototypes using InVision are created. The next step is testing prototypes to prevent failures. Owing to various tests, the team determines the effectiveness of the implemented solutions. After that, the team provides the customer with information that is intended to further improve the solution, namely UX/UI specification, recommendation documentation, and UI mockups.

Our Approach to UI Consulting/User Experience Consulting

Yojji UX/UI consultants conduct various tests aimed at assessing the usability of the product and use one of the most effective methods - heuristic assessment.

The heuristic assessment method involves careful analysis of the user interface of a product to identify usability problems and determine how to solve them. So, our team conducts a cognitive walkthrough approach to determine the correct operation of sequential processes and user testing to identify an algorithm for performing typical tasks in real situations. Also, the heuristic analysis is performed. This approach determines the usability of the product in accordance with recognized usability principles. By using these methods, our experts identify more than 80% of usability problems.

Our team adheres to the Lean UX principles, therefore, we offer the customer a high-quality analysis, and successful implementation of strategies. Besides, a smooth and transparent collaboration process is realized through the implementation of the core principles of Agile Scrum. Thanks to this approach, the teams of the customer and the contractor closely cooperate and all the necessary changes are quickly made to the project.

Frequently asked questions

In case the information above isn’t enough, make sure you have checked out this FAQ section.

• How long does the cooperation with a UI/UX consultant last?

If you want to improve the product and get great results in the long term, then it is better to choose long-term cooperation with UX/UI consultants. However, each project is individual. You can contact us, and our specialists will provide more accurate information.

• What tools and technologies do you use?

In our work, we use Adobe CS, Figma, Sketch, InVision, and Marvel that ensure excellent results.

• How much do UI/UX consulting services cost?

The final cost of services depends on many parameters, such as the complexity of the project, the stages of work on the project, and their duration. Therefore, the cost of services for a specific project is calculated individually. For more details, please contact us.

Summing Up

Thus, by choosing Yojji UI consulting/UX consulting services, you get effective methods of project assessment and implementation of changes that lead to audience expansion, revenue uplift, and elevation of user satisfaction.