Website Redesign Costs: What to Expect
Having an online presence is no longer an issue of luxury but an issue of demand in any business venture. Essentially, it’s your digital face, the first thing everyone notices when discovering your company online. Did you know that first impressions are 94% design-related? By now, this is not about whether your business requires a website, for that is something expected. You probably do have one if you are reading this article. What likely occurs to you is probably: what next, and how can your website improve in serving your business goals?
In this article, we are going to answer both questions and give you relevant information on everything that has to do with website redesign costs.
Before we start, we have a pretty valuable piece of advice you wouldn’t want to ingore. No matter if your goal is to build a website from scratch or redesign the existing one, choosing the right partner is a must. Don’t try to save too much money because high quality is never cheap. As the old saying goes “a miser pays twice”.
So, let's get to the point.
Website Redesign Price Policy
It is a rare case to find a software development company that provides a one-off price for designing a website. Why is that so? Wouldn't be it easier to present fixed prices right away so that clients could figure out if their budget is enough? Of course, it would, but things are a bit different in the web development industry. Here’s what we’re trying to say:
- First and foremost, one should view website design and redesign as a range of services rather than a single item. And here's a catch. Different websites require different amounts of time and effort, therefore, setting a one-off price is rather difficult. What is more, building a website is a continuous process.
- Secondly, when requesting quotes from software development agencies or independent freelancers, be ready for bids to be subjective. This happens because one website can be built in a bunch of different ways. You may ask for a quote from a dozen agencies and get a dozen quotes ranging between $1,000 and $10,000 for the same requirements. Why so? Each website redesign company uses its tech stack and tools when building a website; hence, it affects pricing big time.
- Thirdly, a lot relies on the way a company sets a price for website development. There is more than one pricing model that can be used: time-and-material, fixed price, hourly price tag, etc. Developers who are used to working within a fixed-price model will provide you with a fixed bid for the whole project. However, if you hire a website designer on an hourly basis, be ready to pay that rate for as long as a project goes.
What Factors Affect a Website Redesign Cost
If you are wondering what factors affect prices on website redesign services, we recommend you pay special attention to this paragraph. Before you find out the cost of website redesign, try giving answers to the following questions:
What is the website redesign scope of work?
Oftentimes, a client has absolutely no idea of what their website should look like and how it should function. Sounds familiar? Don’t start panicking. Experienced agencies and web designers always lend a helping hand and estimate the scope of work regarding the website redesign. If, say, your existing website is in a frankly disastrous state and needs a complex redesign solution, they will provide you with the necessary information and the most reasonable pricing tags for the scope of work needed.
How many page templates will there be on your redesigned website?
In the early era of web development, most pages on websites looked similar to one another apart from text content and images. Thanks to that, digital agencies could estimate the price for the website redesign or design based on several pages. These days, the prevailing part of websites contain at least several one-of-a-kind page layouts that are hard to assess in advance. You need to know exactly how many ordinary and unique page templates your website will have to receive an accurate estimation. Even one unique page design can cost you a fortune depending on the difficulty of its implementation.
Do you want a custom or premade solution?
A custom website design costs more than an ordinary off-the-shelf solution. Just like with furniture, you can either pay more and get something unique or go to IKEA and buy the most fitting item available. Everything depends on your website functionality requirements. If you are sure that your website can operate without any custom-built solutions, you can count on saving some money by opting for one of the available plugins and systems. Speaking of the latter, there are a lot of free options but it doesn't mean that they will be a good fit for your resource. The same goes for off-the-shelf templates that cost little or can be free of charge. Such an option is budget-friendly but it is often disappointing.
What content management system do you need?
By now, we all know what a CMS is. The best thing is that even a person who knows nothing about coding can administer a website with ease by utilizing one. The choice of a CMS should be based on what functionality you want your website administrative panel to have. There are quite a few free variants such as WordPress and paid options such as Spacesquare. On top of that, you can have a custom CMS developed specifically for your project. Needless to say, the last option will be rather expensive. There's a rule that can be applied to picking content management systems - the cheaper it is, the less flexibility it offers in terms of functionality.
What content do you need to be created?
When it comes to deciding how much to charge for website redesign, the best piece of advice would be not to cut costs on content production and/or migration. The thing is, a lot of customers underestimate the importance of content while the poor quality of it can be a reason why a website has bad visibility and low traffic. In terms of website redesign budget planning, it is advisable to take into account common content items such as content audit, strategy, creation/migration, and optimization. If creating new content is on the agenda, decide what kinds of services you need - copywriting, video, photography, etc.
What special features are you planning to add?
As a rule, the average cost of website redesign services does not include SEO, eCommerce integrations, social media channels, etc. Due to this, you need to think everything through and decide on what special features you want your website to have. Whatever third-party integrations or extra functionality you need, this will be an additional cost.
Other Things That Add up to Website Redesign Costs
You should be aware of a few more factors that may increase the website redesign price:
Responsive layout
Most people use multiple screens to surf the net daily. This means that having a mobile-friendly website is no longer an option — it’s a necessity. Make sure each element smoothly adapts to most screen sizes. What’s the point of dedicating much attention to a beautiful and unique design if most people see a distorted website on their device?
Users won't need to constantly tap and resize the screen. Thanks to the responsive design it is possible to attract more customers and, as a result, earn more money. While building a responsive layout affects the price of a website redesign, this kind of expense always pays off.
Revisions
Another influential factor that has to be taken into account when calculating the website redesign costs is leaving room for further revisions. Of course, it shouldn't be an endless cycle of fixes and tweaks. What we mean here is that you may need to allocate a small portion of your website redesign budget to possible revisions and improvements. As a rule, there is a limit on revisions and it is mentioned in an agreement you sign with a web design agency.
Wrapping things up
We hope we have given you a complete picture of how to calculate the website redesign costs and what things have an influence on the final expenses. In conclusion, we'd like to remind you that there are certain aspects of web development you mustn't save on. The website (re)design is one of them. As we have said in the introduction to this post, never go for the cheapest bid. It doesn't mean that you are obliged to hire the most advertised web designer with the highest pricing. However, your budget should come out of what your business needs in the first place. At Yojji, we don't put skyrocketing prices on high-quality web design services. If you want to get a quote, feel free to contact us here .
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