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Let’s talk about your project

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Ildar Kulmuhametov
CEO, Co-Founder

USA, Austin

Yevhen Piotrovskyi
CTO, Co-Founder
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Back to all articles
23 September 2020
9 min to read

What Affects Your Website Redesign Costs?

Vitalina Lytvyn
Design consultant

Nowadays there's no need to point out the importance of a good online presence for businesses. Whether it is a small shop that has just kicked off or a huge corporation with thousands of employees and years of experience, a good, attractive, and user-friendly website is a must. Not only does a website make it possible to build a reliable communication channel with the existing target audiences, but it also provides businesses with the opportunity to attract new leads as well as gain a good reputation and promote a company’s brand. It is not the question of whether you need a website or not since the answer is obvious and it is affirmative. Besides, you probably have one otherwise you wouldn’t be reading this article. We assume that the two questions that interest you are the following:

  1. How much does it cost to redesign a website?

  2. What affects website redesign costs?

In this article, we are going to answer both questions and give you relevant information on everything that has to do with website redesign costs.

Before we start! It doesn't matter whether you need to build a brand new website or redesign the existing one, don't go for the cheapest bargain because there's a decent chance to end up where you started.

So, let's get to the point.article illustration

Website Redesign Price Policy

It is a rare case to find a software development company that provides a one-off price for designing a website. Why is that so? Wouldn't be it easier to present fixed prices right away so that clients could figure out if their budget is enough. Of course, it would, but things are a bit different in the web development industry. Here’s what we’re trying to say:

  • First and foremost, when it comes to website design or redesign, it should be perceived as an array of services, not a product. And here's a catch. Different websites require different amounts of time and effort, therefore, setting a one-off price is rather difficult. What is more, building a website is a continuous process.
  • Secondly, when requesting quotes from software development agencies or independent freelancers, be ready for bids to be subjective. This happens because one website can be built in a bunch of different ways. You may ask for a quote from a dozen agencies and receive a dozen quotes that will range from $1,000 to $10,000 for the same requirements. Why so? Each of these companies uses its own tools, approaches, and processes when creating a website, which influences the pricing big time.
  • Thirdly, a lot relies on the way a company sets a price for website development. There is more than one pricing model that can be used: time-and-material, fixed price, hourly price tag, etc. Developers who are used to working within a fixed price model will provide you with a fixed bid for the whole project. However, if you hire a website designer on an hourly basis, be ready to pay that rate for as long as a project goes.

What Factors Affect a Website Redesign Cost

article illustrationIf you are wondering what factors affect prices on website redesign services, we will recommend you paying special attention to this paragraph. Before you find out the cost of website redesign, try giving answers to the following questions:

What is the website redesign scope of work?

Depending on what your answer is the price you get will vary. More often than not a client has nothing but an idea of what their website should look like and how it should function. Sounds familiar? Don’t start panicking. Experienced agencies and web designers always lend a helping hand and estimate the scope of work in regard to the website redesign. If, say, your existing website is in a frankly disastrous state and needs a complex redesign solution, they will provide you with the necessary information and the most reasonable pricing tags for the scope of work needed.

How many page templates will there be on your redesigned website?

In the early era of web development, most pages on websites looked similar to one another apart from text content and images. Thanks to that, digital agencies could estimate the price for the website redesign or design based on a number of pages. These days, the prevailing part of websites contain at least several one-of-a-kind page layouts that are hard to assess in advance. You need to know exactly how many pages your website will have in order to receive an accurate estimation. You need to know exactly how many ordinary and unique page templates your website will have in order to receive an accurate estimation. Even one unique page design can cost you a fortune depending on the difficulty of its implementation.

Do you want a custom or premade solution?

It goes without saying that a custom website design costs more than an ordinary off-the-shelf solution. Just like with furniture, you can either pay more and get something unique or go to IKEA and buy the most fitting item from available. Everything depends on your website functionality requirements. If you are sure that your website can operate without any custom-built solutions, you can count on saving some money by opting for one of the available plugins and systems. Speaking of the latter, there are a lot of free options but it doesn't mean that they will be a good fit for your resource. The same goes for off-the-shelf templates that cost little or can be free of charge. Such an option is definitely budget-friendly but it is often disappointing.

What content management system do you need?

A content management system or CMS is special software that allows creating, managing, and modifying the content of a website. The best thing is, even a person who knows nothing about coding can administer a website with ease. The choice of a CMS should be based on what functionality you want your website administrative panel to have. There are quite a few free variants such as WordPress and paid options such as Spacesquare. On top of that, you can have a custom CMS developed specifically for your project. Needless to say, the last option will be rather expensive. There's a rule that can be applied to picking content management systems - the cheaper it is, the less flexibility it offers in terms of functionality.

What content do you need to be created?

When it comes to deciding how much to charge for website redesign, the best piece of advice would be not to cut costs on content production and/or migration. The thing is, a lot of customers underestimate the importance of content while the poor quality of it can be a reason why a website has bad visibility and low traffic. In terms of website redesign budget planning, it is advisable to take into account common content items such as content audit, strategy, creation/migration, and optimization. If creating new content is on the agenda, decide what kinds of services you need - copywriting, video, photography, etc.

What special features are you planning to add?

As a rule, the average cost of website redesign services does not include SEO, eCommerce integrations, social media channels, etc. Due to this, you need to think everything through and decide on what special features you want your website to have. Whatever third-party integrations or extra functionality you need, this will be additional costs.

Other Things That Add up to Website Redesign Costs

You should be aware of a few more factors that may increase the website redesign price:

Responsive layout

Most people use multiple screens to surf the net on a daily basis. That is why it is important to make a website mobile-friendly. A responsive design means that each element of a layout fluidly adapts to every screen size of a device. In such a case, the website design will look as attractive on a tablet or smartphone as it looks on a desktop computer or laptop. Users won't need to constantly tap and resize the screen. Thanks to the responsive design it is possible to attract more customers and, as a result, earn more money. While building a responsive layout affects the price on a website redesign, this kind of expense always pays off.


Another influential factor that has to be taken into account when calculating the website redesign costs is leaving the room for further revisions. Of course, it shouldn't be an endless cycle of fixes and tweaks. What we mean here is that you may need to allocate a small portion of your website redesign budget to possible revisions and improvements. As a rule, there is a limit on revisions and it is mentioned in an agreement you sign with a web design agency.

Wrapping things up

We hope we have given you a complete picture of how to calculate the website redesign costs and what things have an influence on the final expenses. In conclusion, we'd like to remind you that there are certain aspects of web development you mustn't save on. The website (re)design is one of them. As we have said in the introduction to this post, never go for the cheapest bid. It doesn't mean that you are obliged to hire the most advertised web designer with the highest pricing. However, your budget should come out of what your business needs in the first place. At Yojji, we don't put skyrocketing prices on high-quality web design services. If you want to get a quote, feel free to contact us here .

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NL, Amsterdam

Ildar Kulmuhametov
CEO, Co-Founder

USA, Austin

Yevhen Piotrovskyi
CTO, Co-Founder